Unearth the analytical tools that reveal the emotional well-being of your city
Social media has become a powerful force in modern communications, as the current occupant of the White House regularly demonstrates. But there’s more to Twitter, Facebook, Instagram and the like than friendly (or not-so-friendly) banter, photos, emojis and memes. Social media is a data mining treasure trove, a rich and deep reservoir of potentially valuable insights into virtually any and all aspects of modern life — including how people feel about your city, your elected officials, perhaps the snowploughs that never show up. Have you ever wondered what in-depth, science-based social media analytics might reveal about the emotional health and well-being of your city?